Order Now vs Deliveroo
Stop paying 15–30% to Deliveroo
Marketplaces like Deliveroo take 15–30% of every order. The Order Now ordering page is free — pay only for the add-ons you actually use. On a £5,000 month, that is up to £1,500 staying in your pocket.
The numbers
On £5,000/month of orders, Deliveroo takes £750–£1,500 (15–30% commission). Order Now takes £0 — the ordering page is free, add-ons à la carte.
Why restaurants are leaving Deliveroo
- Your brand disappears. On a marketplace your restaurant is a thumbnail in a scroll; brand equity accrues to their platform, not you.
- Commission eats your margin. At 15–30% per order the marketplace cut can compress already-thin restaurant margins significantly once food and packaging costs are counted.
- Menu changes need approval. Updating prices or items typically goes through the marketplace. With Order Now, changes are instant — upload a new menu or edit in the dashboard.
- You're renting, not owning. You don't own the customer, the URL, the brand, or the data. The day you stop paying, the relationship ends with them.
Deliveroo vs Order Now
| Feature | Deliveroo | Order Now |
|---|---|---|
| Commission per order | 15–30% | 0% |
| Order page subscription fee | Varies by tier | Free |
| Setup time | Days to weeks | Under 60 seconds |
| Customer data ownership | No | Yes |
| Your branding | Their template | Full control |
| Custom domain | No | Add-on |
| Menu control | Approval flow | Instant updates |
| Pricing control | Platform restrictions | You set prices |
| QR code dine-in ordering | Separate product | Yes |
| Real-time dashboard | Via their tablet | Yes |
| POS integration (Square / Epos / Lightspeed) | No | Add-on |
FAQ
- How much commission does Deliveroo charge restaurants?
- Deliveroo typically takes 15–30% of each order, plus service fees. On roughly £5,000 of monthly orders that is about £750–£1,500 in commission alone.
- Is there a free, commission-free alternative to Deliveroo?
- Yes. Order Now gives a restaurant a free direct-ordering page with 0% platform commission — you keep 100% of every order and only pay standard card-processing fees. Custom domain, API, and POS integration are optional add-ons.
- Can I leave Deliveroo and still take online orders?
- Yes. Take direct orders through your own Order Now page (live in under a minute by uploading your menu). Many restaurants keep Deliveroo for delivery reach while moving repeat customers to commission-free direct ordering.